"Head on, applied directly to the forehead." Oh my god if I had a dime for everytime I heard this. To me this is a very good repetitive ad. They have to say it in their commercials atleast 10 times each commercial. And it's even more annoying when they have two "head on ads" one right behind the other. They drive me up a wall.

Everyone knows Jared. The subway spokesperson. He always says he lost several pounds just by eating subway. As you can tell he's holding up a pair of pants which he claims to be able to fit in until he ate subway. I think this is a very popular ad we all know to be testimonial.

I chose the iPhone to use for my band wagon appeal because I see people all the time that have one and say wow you should get one of these. I'm not saying that they aren't a really good item to have or use. I'm just saying that if someone gets one everyone else will want one.